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Week 4 Part B: Defining YOUR Target Market

    With a photography business the targeted audience may be relatively small. I would want to be able to provide for a various amount of clients. With photography you could pick up wedding clients, engagement  clients, people who need graduation photos or senior photos, or even people who need Christmas cards done. On top of just regular day people who need photos done for special events another audience that could be reached is more on the artistic side. Incoming models that need shoots or people who are into more abstract shoots. I feel like more people would want those type o photos after seeing your experience . With a portfolio posted on the Instagram they can see the different varieties  of photos I could take. Other than people who want photos of themselves there is also people who I could sell landscapes to. Many people mostly buy prints of photographers landscapes depending on the editing  and style of it rather than using the photographers services. A...
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Week 4 Part A: Defining Target Markets

    As a consumer we choose companies and brand's that cater to us. When a company has a specific audience it'll have business as long as the targeted audience doesn't become irrelevant. On top of keeping a specific audience it reduces the amount of people who shop with them due to different factors. The category I focused on was the targeted audience of the grocery stores Sprouts and Cream Of The Crop. These two grocery stores have similar audiences but also have different factors to them.     To start, both of these companies target an audience who lives healthy lifestyles. They both sell healthy, organic options to people who choose to live this lifestyle. On the Cream Of The Crop website they emphasize this by having their own page dedicated to their juice bar and to the specials they're having for their produce which seems to be mostly organic. With Sprouts they also advertise a healthy lifestyle with their different options of differently grown items. They do i...

Week 3 Part B: Developing A Brand

      As of current, I do not have a brand I've created. In the past I have made one before for school projects and I have beginner experience running a social media for businesses, and I plan to use that knowledge and the new knowledge I gain to start my branding for my photography business. For a little bit of background the old photography business I ran the social media for was called Students Eye. This was my high school AP photography classes business and as a class collectively made the logo and slogan. I currently have no ideas for my branding but I have a couple starter ideas.      For a start, I don't have my own website but I'd like to make one for my photography portfolio. For the color scheme of the website I would think something super basic especially to make the photos stand out. For example I wouldn't use a textured background for the website as it would make it too busy and draw attention away from the actual photos. Something more pr...

Week 3 Part A: Aesthetics, Design, and Branding

       When making a website for your business it’s important to keep aesthetics into the factor. As a consumer you want to be able to easily access whatever you’re trying to buy. When businesses don’t make their website easily accessible to their customers it makes them not want to use their website and there becomes a potential risk of losing revenue. These following examples are websites that probably have lost customers due to the fact they hard to use.   Both websites https://best-electronics-ca.com/ and http://gatesnfences.com/ have some good factors of their websites but definitely need some help. For starters, the first website is a company that fixes and repairs ATARI parts. When you open their homepage it’s very cluttered with unnecessary text. This can be fixed by having multiple pages for their website, Their first paragraph talks about the backstory behind the company but that could be put on its own page such as an ‘About Us’ page. Another factor...

Week 2 Part A: Communication Between Business & Consumer

    New technology has benefitted businesses for the better and the worst. With social media people are now able to find out whether a place is worth going to or if a business is worth buying from. The platform Yelp has changed the game of critiquing mainly restaurants. I researched a bit on a Korean BBQ restaurant in Oceanside that I've been to myself and is my favorite go-to for corn cheese. Looking through the reviews you find out about their amazing service and why it's worth to go. Without Yelp we simply would have to experience places and businesses and be prepared for the unknown.        Most of the reviews I read for the place I researched were mostly positive feedback. Customers explained how efficient and friendly staff was, the good atmosphere, and the amazing quality of the meat. There were a couple negative reviews, mostly about the waiting times. In my experience most Korean BBQ places have long waits and should be expected. Instead of c...